The Future Model for Innovation, Growth & Welfare

Quercus Group was commissioned by the Municipality of Albertslund (located west of Copenhagen) to investigate the socioeconomic impact of the Danish Outdoor Lighting Lab (DOLL) in a local, regional and global context.


As a so-called ‘living lab’, DOLL is where public authorities, private enterprises and research environments are brought together to create, test and apply state-of-the-art solutions of the future within intelligent lighting (photonics) and Smart Urban Services (SUS).


The assignment focused first and foremost on DOLL in its local context and how it supports the local business environment, economic growth and job creation and the member companies’ capacity for innovation. In addition, the investigation sought to understand DOLL from regional and national perspectives, with the aim to evaluate its brand-building effects on Greater Copenhagen and Denmark as Smart City- and green growth frontrunners.

In addition, the report evaluated the global market demand for new solutions within photonics and Smart Urban Services and discusses the role of living labs in securing a smooth and sustainable transition under the fourth industrial revolution.

Our findings suggest how DOLL can be a key player in supporting Denmark’s transition into the so-called Industry 4.0, which will markedly change the conditions for creating economic growth, employment, innovation and welfare.

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