Employee Spotlight: Michael Sederberg Rottbøll

May 19, 2016


These series of “Employee Spotlight” articles will showcase the individuals behind the Quercus Group team. Michael Sederberg Rottbøll is the chief financial officer of Quercus Group. His passion however lies in agribusiness and value chain efficiency.



Tell me a little about yourself
I live on a farm in the North of Jutland together with my wife and my three daughters. We grow various crops including wheat, canola and barley. Previously we also had pigs. Around six years ago I started my own consulting business called ‘Agro2business’ which specialises in efficient farming methods in crop and animal production. However, the overlap between Agro2business and my brother’s company, Quercus Group has grown so we decided to combine efforts.

What’s your current position? 


Basically I am responsible for the accounting and ensuring the economic viability of Quercus Group. I have responsibility for all the administrative issues such as insurance and salaries. However, my activities have largely diversified since we started in Kenya, in 2013.

Agribusiness and value chain efficiency are issues I am very much interested in. As our presence in Africa increases, many opportunities have arisen in these sectors and my administrative duties have been sidelined. This suits me very well because my profession and education are in agricultural and economic development.


What would you say most motivates you to do what you do? 

The combination between agriculture and Kenya is what motivates me. By helping a farmer produce more efficiently and reach the export market, I know we can really change someone’s life for the better. I am currently working on projects to make cooperative solutions, to empower farmers at a grassroots level.

What are the goals you most want to accomplish in your work?  Not so much the goals that are in your job description, but the goals you hold personally?
I would like to move to Kenya to have a greater impact and a more hands-on job there. It would be an opportunity to talk and listen to farmers, and together find solutions to meet their needs.


What’s the most rewarding part of your job?
I enjoy learning about different cultures and meeting different people.  It’s fascinating to listen to different thoughts and problems and then merge these contrasting perspectives into one point of view.

And the most challenging?

The most challenging aspect is that I live so far away from the office in Copenhagen. Travelling there also takes a lot of time from the family as I go there every second week for three days.


How do you relax when you’re not at work?
I enjoy relaxing with my family and playing sports, mainly tennis and skiing. One of the benefits of living at farm is the fact I am so close to nature. So I really like to take walks in the forest with my children, and gamekeeping.


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